Special Events
Here are some examples of events we manage:
Reuters Global Golf Challenge
SONY CJ Cup
Urban Golf Championships
Play Golf Tours
Reuters Global Golf Challenge
Profile : Corporate Events
Established in 2000 the Reuters Global Golf Challenge has developed from a UK based tournament open to Reuters customers and members of the financial community to a global event spanning 15 countries culminating in a global finals.
In 2006 the Reuters Global Golf Challenge finals will visit Las Vegas.
Reuters Global Challendge PDF
Ingolf's Role:
Event strategy
Rules and formats
Venue sourcing and management
Event marketing (leaflets, posters, magazine, etc.)
Internal and external communications
Web site content
Player communications
Merchandising
Travel (flights and local transfers)
Staffing and onsite management (UK events and Global finals)
Co-ordinating sponsorship programmes (Official Partners/Suppliers)
Entertainment
Player acquisition
SONY CJ Cup
Profile : Corporate Events
A three day golf tournament played abroad in a Ryder Cup matchplay format. Top clients are invited.
This is a leading industry event and a 'must attend' trip in guest diaries. Guests play top European venues and stay in 5 star accommodation.
Ingolf's Role:
Venue sourcing & management
Event format
Merchandising
Travel
Staffing and on site management
Urban Golf Championships
Profile:
A unique proposition. The Urban Golf Championships comprise a series of golf tournaments played on courses mapped out through streets in selected cities.
Competitors play with a 'hackie' sack style ball from Astroturf mats avoiding natural hazards such as cars and street lamps!
Player profile:
Age 18-35
ABC 1
Interests: Bars, socialising, playing golf (any standard)
Opportunity:
Full naming rights.
Benefits:
Build relations, interact and connect with consumers
Generate brand profile through a broad spectrum of media
Ideal platform to launch new products.
Brand mapping:
Alcoholic drinks, electronic consumer goods, lifestyle brands...
Ingolf's Role:
Ingolf are working with TwentyFirstCentury Communications (Marketing & Communications agency) to develop the concept and promote it. The format can be rolled out in cities across the UK and will deliver considerable benefits to a sponsor.
Play Golf Tours
Profile:
Over the past decade or so we've seen tens of thousands of Londoners and other city dwellers take to the countryside in pursuit of improving their skills on the golf course. It's not an easy task for casual golfers to find somewhere to play, practice or compete and for beginners to have lessons.
Play Golf Tours will be set up as a series of different tours catering for all standards, adults and juniors alike. Whether it's a 'Beginners' tour, a 'Players' tour, a 'Power' tour or a three day 'Resort' style tour Play Golf Tours will make it easier for the casual golfer and beginner to play the game and feel part of a golfing community'
Opportunity:
A variety of sponsorship and marketing opportunities are available including title sponsorship.
Ingolf's Role:
Rights holders. Develop/sell sponsorship and marketing opportunities, manage media campaigns, manage the event.
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